In this interview, Colin Jasper joins the Impact Pricing show to debunk three pricing myths and explains why these are the complete opposite of what people should be doing in pricing.

Tune into the show today to discover:

  • The three common myths people practice when doing pricing
  • Understand why these false myths are the complete opposite of what people should be doing in pricing
  • Find out why we shouldn’t compete on price and not behave like a commodity

Topics Covered:

01:29 – How Colin got into pricing

02:31 – Creating huge impact on companies through pricing

03:31 – Billable hours in professional services firms: Perspectives of clients and firms

07:32 – Fixed $500/month vs. hourly fee for bookkeeping

09:31 – Good, better, best in fixed fee vs. hourly + the ultimate purpose of hourly rates

13:02 – Dealing with the uncertainty of projects

14:37 – Competitor pricing as a pricing myth

16:17 – “Aspire to be the most expensive and not be scared of that”

18:04 – Myth: Losing on price means their pricing strategy is wrong

20:26 – Colin’s pricing advice

23:13 – Pricing table topics: “Value-based pricing is never perfect. You can’t read your customers’ mind.”

Colin doesn’t hold back as he shares pricing gold nuggets that can be applied in any service based firm.

Click here to tune into the show.

“Let’s not behave like a commodity. Let’s avoid competing on price.”

Colin Jasper

3 pricing myths debunked Colin Jasper

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