Colin Jasper was invited to discuss pricing strategies on A Legal High podcast.
Colin gave his views on pricing strategy the important role business development and marketing professionals play.
Specifically, Colin and host, Graham Seldon, discuss:
- Why is pricing legal services so complex?
- What law firms have to achieve from their pricing strategy
- The difference in pricing strategies from country to country
- The role of business development and marketing in setting the pricing strategy
- Are client decisions based on price?
- Colin’s predictions for law firms in 2025