Learn from the Pricing Experts

Join us at one of our upcoming events and learn how to master the art of pricing from the experts. Leave feeling more confident on how to approach the pricing conversation with your clients.

Book Positive Pricing to speak at your next event

Positive Pricing's principals, Stuart Dodds and Colin Jasper, are sought-after speakers for professional services conferences and events.

Stuart and Colin speak on a range of topics centred around pricing in the professions including:

  • How to compete on superior value
  • Smarter pricing, smarter profit
  • How premium firms succeed

To learn more, download our speaker bios:

Get Speaker Bios

Pricing Masterclass | Brazil 2023

Buy Tickets

June 15 @ 9:00 am - 12:30 pm -03

Why you must attend

The Masterclass is designed to a) develop the pricing capability of participants and b) to help identify specific pricing opportunities that can be immediately realised by their firm.

What will I learn?

  • A comprehensive understanding of pricing theory related to professional services.
  • Leading pricing practices within the professional service market.
  • Credibly demonstrate value and increase price-setting discretion.
  • How to successfully price projects.
  • Pricing tactics designed to minimise competition.
Download Agenda

How Will My Firm Benefit?

  • Identify and prioritize opportunities to improve your firm's pricing outcomes.
  • Identify methods of building your firm's pricing capability.
  • Explore numerous case studies of how firms have significantly improve their pricing outcomes.

Who attends this program?

Positive Pricing's masterclasses are attended by most of the leading firms in the US, Europe and Asia.

For example, more than 70 percent of the AmLaw100 firms have attended our program.

Get In Touch

How Do I Register?

To enrol with a credit card, book tickets at the bottom of the page.

If you need an invoice, get in touch to confirm the payment & details.

If you would like to learn more, get in touch - we're happy to answer your questions.

Get in touch

Program structure

  • Currently, the masterclass is a virtual event held across 4 half days, each with 2 sessions.
  • Historically, the masterclass was a two-day program, run twice a year in the US, twice a year in London and twice a year in other locations rotated around the globe.
  • Each group is capped at 40 seats so the facilitators can fully attend to each participant.
  • The workshop is led by Positive Pricing's Founders, Colin Jasper and Stuart Dodds.

Program Overview

  • Session 1: Contemporary pricing theory as it relates to professional service firm
  • Session 2: Price positioning and pricing structures
  • Session 3: Assessing costs and competition
  • Session 4: Competing on superior value
  • Session 5: Improving the creation and management of estimates
  • Session 6: Pricing to win contested bids
  • Session 7: Leading pricing practices within professional service firms
  • Session 8: Improving your firm’s pricing outcomes

Learning outcomes

  • Understand the various components of pricing and how leading firms are managing each area to improve pricing outcomes
  • Confidence in how to manage pricing negotiations in a manner that achieves your goals while strengthening client relationships
  • Expertise in how to price to win work and improve your profitability
  • Knowledge of how to manage and drive improved pricing outcomes within your firm


  • Loading Events
    • This event has passed.

    June 15 @ 9:00 am - 12:30 pm -03

    Masterclass spans over four sessions:

    • 15 June 2023: 9am – 12:30pm (BRT)
    • 16 June 2023: 9am – 12:30pm (BRT)
    • 22nd June 2023: 9am – 12:30pm (BRT)
    • 23 June 2023: 9am – 12:30pm (BRT)


    The numbers below include tickets for this event already in your cart. Clicking "Get Tickets" will allow you to edit any existing attendee information as well as change ticket quantities.
    Tickets are no longer available

    Need an engaging and informative speaker on pricing for your next event? Contact us today.

    • This field is for validation purposes and should be left unchanged.

    The Pricing Masterclass provided practical strategies to help us win work, analyse pricing risks, and promote value internally and externally. It presents all sides of the equation: clients, partners, back office, and more. We immediately capitalised on what we learned. Thanks for a fantastic and interactive workshop.

    Peter Lane Secor
    Director of Strategic Pricing and Project Management
    Pepper Hamilton, Boston

    © Copyright 2023 Positive Pricing