Pricing Masterclass | Nth America

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March 23, 2022 @ 12:00 pm - 3:30 pm EDT

Why you must attend

The Masterclass is designed to a) develop the pricing capability of participants and b) to help identify specific pricing opportunities that can be immediately realised by their firm.

What will I learn?

  • A comprehensive understanding of pricing theory related to professional services.
  • Leading pricing practices within the professional service market.
  • Credibly demonstrate value and increase price-setting discretion.
  • How to successfully price projects.
  • Pricing tactics designed to minimise competition.
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How Will My Firm Benefit?

  • Identify and prioritize opportunities to improve your firm's pricing outcomes.
  • Identify methods of building your firm's pricing capability.
  • Explore numerous case studies of how firms have significantly improve their pricing outcomes.

Who attends this program?

Positive Pricing's masterclasses are attended by most of the leading firms in the US, Europe and Asia.

For example, more than 70 percent of the AmLaw100 firms have attended our program.

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How Do I Register?

To enrol with a credit card, book tickets at the bottom of the page.

If you need an invoice, get in touch to confirm the payment & details.

If you would like to learn more, get in touch - we're happy to answer your questions.

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Program structure

  • Currently, the masterclass is a virtual event held across 4 half days, each with 2 sessions.
  • Historically, the masterclass was a two-day program, run twice a year in the US, twice a year in London and twice a year in other locations rotated around the globe.
  • Each group is capped at 40 seats so the facilitators can fully attend to each participant.
  • The workshop is led by Positive Pricing's Founders, Colin Jasper and Stuart Dodds.

Program Overview

  • Session 1: Contemporary pricing theory as it relates to professional service firm
  • Session 2: Price positioning and pricing structures
  • Session 3: Assessing costs and competition
  • Session 4: Competing on superior value
  • Session 5: Improving the creation and management of estimates
  • Session 6: Pricing to win contested bids
  • Session 7: Leading pricing practices within professional service firms
  • Session 8: Improving your firm’s pricing outcomes

Learning outcomes

  • Understand the various components of pricing and how leading firms are managing each area to improve pricing outcomes
  • Confidence in how to manage pricing negotiations in a manner that achieves your goals while strengthening client relationships
  • Expertise in how to price to win work and improve your profitability
  • Knowledge of how to manage and drive improved pricing outcomes within your firm


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    March 23, 2022 @ 12:00 pm - 3:30 pm EDT

    Masterclass spans over four sessions:

    • 23 March 22: 12 noon – 3:30pm (EST)
    • 24 March 22: 12 noon – 3:30pm (EST)
    • 30 March 22: 12 noon – 3:30pm (EST)
    • 31 March 22: 12 noon – 3:30pm (EST)


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    The Pricing Masterclass provided practical strategies to help us win work, analyse pricing risks, and promote value internally and externally. It presents all sides of the equation: clients, partners, back office, and more. We immediately capitalised on what we learned. Thanks for a fantastic and interactive workshop.

    Peter Lane Secor
    Director of Strategic Pricing and Project Management
    Pepper Hamilton, Boston

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